Unconscious bias and its negative impact on women in the workplace:
“Unconscious bias is really a side effect of the way our brain loves to categorise and to stereotype. As human beings, we are able to sift through vast quantities of data on a daily basis and our brain does that by categorising the data. It is not possible to be human and to completely avoid the use of categories and stereotypes".
Our co-founder reiterates the need for men to get into the gender equality conversation and details what we have learnt so far:
"It's wrong to assume that creating a more inclusive workplace for women will just benefit women."
Climbing the creative ladder: why women should prioritise building their own expertise:
"As we enter a new age of creativity, the need to learn, unlearn and relearn has never been more important. While we need to demand more from agencies, I believe there is an opportunity for women to close the gap by taking control of their learning."